提及Yael Naim這個名字，恐怕不論是華文地區還是英文地區的讀者都不很熟悉。但是如果提到最新炙手可熱的Apple Macbook Air的廣告來說，那首非常入耳的廣告歌New Soul幾乎在美國都是非常耳熟能祥的。蘋果公司在整體形象的設計上無疑是諸多企業中非常成功的一個案例。可以說，蘋果不僅僅是走在時尚的前列，蘋果自己從某種角度上來說是在創造潮流。我們往往非常驚訝，蘋果公司的廣告部門是如何從世界各地的某個小角落里找到那些極其有天才的但又默默無聞的藝術家，而這些藝術家們也正因為蘋果而在轉眼間受盡青眼。
去年，蘋果捧紅了Feist，和她的那首1234。(Click here to listen to Feist - 1234) 今年一定是Yael Naim了。這首在蘋果Macbook Air的廣告中突放異彩的歌曲New Soul是來自于她的同名專輯。Yael Naim生于巴黎，長于以色列，通法文、希伯來文、英文。在這部專輯里，她的多元文化背景和她熟練的語言能力得到了絕佳的體現。因此這首英文歌曲特意放在variété française的專輯里來介紹，也是這樣的原因。她的骨子里透出了法國特有的，對感官和對生活的贊賞和熱愛。我認為她依然是一個美麗的法國歌手。（當然，我們并不奇怪，她的事業在法國是最受到矚目的。）
這部專輯是輕松的、愉悅和浪漫的。除了因Macbook Air而為人熟知的New Soul一曲之外，頭一首用希伯來文唱的Paris，可算是我個人最欣賞的一首歌曲。我不懂得希伯來文，但是這首歌曲的所有意涵都在超越文字的領域里傳遞。這首歌曲的情調、色覺和味覺，都是絕頂巴黎的。然而這些感覺卻是沁滲在一種含有東方色調的語言中，那種感覺是奇妙的，無不使人發散起世界大同的這樣的絕想來。
If I say Yael Naim, you probably would ask, who is that? But if what we are talking about is the most recent, very hot Macbook Air from apple, you probably would be thinking about the impressive commercial of pulling out the super thin laptop computer out of the ‘inter-department’ envelope, and, of course, the song that plays along. Apple has always been extremely amazing in terms of living up to a certain image, and then sell it to its unfortunate followers who have supported the company through its hardest time when Microsoft was still the king of the hill. (They kinda still are.) But one thing is for sure, Apple/Macs are usually pretty, and damn their commercial music sounds good.
Last year we had Feist, and her 1234. (I believe that song got so famous that even MadTV did a parody of its music video). This year, the song that is used in the MacBook Air commercial came from an Israeli/French singer Yael Naim, named New Soul. Born in Paris and raised in Israel, Yael Naim masters three languages, and sings in all of them. This first album (also called Yael Naim) is a great example of her multilingual talent and her multicultural background. I got the album from iTunes as soon as I figured out the name of the song (which took a hell of a while when the commercial first came out and when there were not much info on the internet yet). I loved it.
One song that gets my highest scores is in fact the first one called Paris. Sung in Hebrew (which I do not understand at all except the word Paris), it sounds amazingly French! I was trying to describe the Frenchness in this song with words but only can’t. It is a kind of attitude, a certain appreciation of senses and details of life, which marked many things about France that we adore. French fashion, architecture - sense of vision; perfumes - sense of smell; cuisine and wine, sense of taste. I guess this is just something that a lot of Americans do not understand, and probably still would appreciate if they actually took an afternoon off and sat down with a coffee, and let time pass.
New Soul - Yael Naim
Paris - Yael Naim
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